How to review ad revenue and subscriptions together

Ads and subscriptions can support the same app, but they behave differently. A combined total is helpful only after each model is understood on its own.

AdMate brings the reports into one workspace. Each provider remains the source of truth for access permissions, metric definitions and finalized financial records.

Official sources: Google AdMob — App overview dashboard · RevenueCat — Revenue chart

AdMate

All your revenue in one dashboard

Track AdMob, AdSense, RevenueCat and App Store Connect across multiple accounts with filters by app, platform and country

Monitor revenue, clicks, eCPM, subscriptions, installs and payments on iPhone, iPad, Mac and Apple Watch

Keep each revenue source separate

Show ad revenue from AdMob, AppLovin or Liftoff separately from subscription proceeds reported by RevenueCat or the app stores. RevenueCat charts can also include ad revenue, so check the selected measure before adding totals.

Compare the right metrics

Advertising depends on impressions, ad format and eCPM. Subscription revenue depends on free trials, paid conversions, renewals, cancellations and refunds. Do not treat both as if the same factors drive them.

Review user experience alongside revenue

More ad pressure may improve short-term revenue while harming retention or subscription conversion. A subscription offer can reduce ad exposure. Use product metrics to judge the tradeoff.

Build a documented combined view

Choose whether network revenue mediated through AdMob is already included, align dates and currency, and label estimates separately from finalized proceeds. Save the rule so the total stays reproducible.

Review checklist

Review each monetization model separately.
Check for mediation overlap.
Align currency and period.
Explain what the combined total includes.

Frequently asked questions

Can ads and subscriptions be added?

Yes when they are distinct flows, use compatible periods and currencies, and no network revenue is counted twice.

Which model should an app prefer?

That depends on product value, audience behavior and retention, not one dashboard metric.

Why can both grow together?

Audience growth or better segmentation can increase ad activity and paid conversion at the same time.