Blog
Learn advanced monetization strategies, optimization techniques, and best practices to boost your advertising earnings.

| FixoLab
How to read RevenueCat trials, renewals and cancellations
Distinguish trial starts, paid renewals and cancellation of auto-renewal in AdMate without treating every event as a payment.
| FixoLab
How to review ad revenue and subscriptions together
Compare ad revenue and subscriptions in one report without mixing different metrics or counting the same revenue twice.
| FixoLab
Why AdMob revenue varies by country and ad format
Understand how impressions, eCPM, format and market demand combine to change estimated AdMob earnings.
| FixoLab
How to compare country revenue without confusing volume and value
Separate audience scale, monetization yield and provider coverage when comparing countries in AdMate.
| FixoLab
How to rank app growth without favoring the largest apps
Compare absolute change, percentage growth and baseline reliability so small and large apps receive fair attention.
| FixoLab
How to tell a reporting delay from a real revenue decline
Diagnose a falling revenue total by checking provider freshness, partial days and supporting metrics before reacting.
| FixoLab
How to calculate revenue per user with compatible metrics
Build a useful revenue per user calculation by matching population, period, currency and revenue definition.
| FixoLab
How to read Google Analytics active users alongside revenue
Use active users as context for app revenue while respecting attribution, reporting and metric differences.
| FixoLab
How to compare Google Play acquisition with revenue
Compare store acquisition signals with monetization in AdMate without treating installs, users and revenue as interchangeable.
| FixoLab
A ten minute daily app revenue review routine
Use a short repeatable AdMate routine to spot meaningful revenue changes without reacting to incomplete provider data.
| FixoLab
How AdMate handles provider credentials securely and privately
Understand AdMate's direct provider connections, multi-account credential responsibilities, shared app data and safe support practices for AdMob, RevenueCat and App Store Connect.
| FixoLab
How currency and timezone affect dashboard totals
Explain app-revenue differences caused by transaction, reporting and payment currencies plus provider, device and business timezone boundaries.
| FixoLab
How to troubleshoot RevenueCat projects that do not appear
Find missing RevenueCat projects in AdMate by checking authorization mode, project-specific keys, account scope, mapping and filters without exposing credentials.
| FixoLab
How to troubleshoot AdMob data that is not refreshing
Diagnose stale or missing AdMob data in AdMate by checking snapshot time, date filters, account access, provider status and authorization before reconnecting.
| FixoLab
How to configure AdMate notifications and RevenueCat webhooks
Set up AdMate notification context and RevenueCat webhooks without confusing dashboard credentials with server delivery or exposing access tokens.
| FixoLab
AdMate widgets, Apple Watch and quick actions
Use AdMate widgets, Apple Watch, complications and quick actions for fast revenue checks while understanding snapshot freshness, account scope and privacy.
| FixoLab
How offline snapshots work in AdMate
Understand what AdMate stores for offline summaries, why snapshots can differ from a fresh provider report and how widgets and Apple Watch use shared cached data.
| FixoLab
How to use filters, sorting and period comparisons in AdMate
Turn a crowded multi-account dashboard into a repeatable analysis by fixing scope, sorting by contribution and comparing equal complete periods.
| FixoLab
How to analyze App Store Connect reviews and analytics
Combine App Store Connect reviews with analytics breakdowns in AdMate while preserving app, country, version, period and sample-size context.
| FixoLab
How to read App Store Connect financial reports in AdMate
Use App Store Connect financial reports in AdMate with the correct API key, vendor, period and currency, and distinguish them from live analytics or estimated proceeds.
| FixoLab
How to track AdSense payments and payout status
Review AdSense payment records from an authorized Google account in AdMate and distinguish pending balances, holds, issued payments and bank receipts.
| FixoLab
How to find your best-performing AdMob ad units
Compare AdMob ad units in AdMate using earnings, impressions, eCPM and sufficient sample size without optimizing for accidental clicks or misleading short periods.
| FixoLab
How to understand eCPM, impressions, fill rate and revenue
Read AdMob eCPM, impressions, requests, match or fill metrics and estimated earnings together so a single ratio does not mislead your app decisions.
| FixoLab
How to compare iOS and Android monetization in one dashboard
Compare iOS and Android advertising, subscription and store performance in AdMate without mixing incompatible metrics, currencies or overlapping transactions.
| FixoLab
How to manage multiple RevenueCat projects in AdMate
Organize multiple RevenueCat projects and credentials in AdMate, verify store scope, avoid cross-client totals and troubleshoot missing project data.
| FixoLab
How to monitor multiple AdMob accounts in one dashboard
Organize several AdMob publisher accounts in AdMate, keep client scopes separate, compare like-for-like periods and avoid duplicate totals.
| FixoLab
How to compare app revenue across date ranges
Build fair daily, weekly and monthly revenue comparisons in AdMate by aligning duration, account scope, app filters, time zones and incomplete periods.
| FixoLab
Why AdMate daily totals can change after a report is loaded
Learn why provider data can revise a daily total after refresh, how caching and open periods work, and when a changing value indicates a real problem.
| FixoLab
Gross revenue, estimated revenue and net proceeds explained
Learn the difference between customer sales, estimated advertising or subscription revenue, developer proceeds and finalized payments before combining app income.
| FixoLab
RevenueCat revenue versus App Store Connect proceeds
Compare RevenueCat subscription revenue with App Store Connect sales and proceeds without double-counting transactions or mixing dates, currencies and refunds.
| FixoLab
Why AdSense payments and AdMob revenue do not match
Understand why an AdSense payment differs from AdMob estimated earnings by separating reporting periods, adjustments, thresholds, currencies and payment status.
| FixoLab
What AdMob earnings and estimated earnings really mean
Understand AdMob estimated earnings, impressions, eCPM, requests and match rate, and compare complete reporting periods correctly in AdMate.
| FixoLab
Google Analytics availability, setup and useful comparisons in AdMate
Learn how the implemented Google Analytics connection fits into AdMate, why availability is gated and how to compare product activity with monetization responsibly.
| FixoLab
Availability and workflow of Google Play and AdMob data in AdMate
Understand how Google Play and AdMob are kept as separate sources in AdMate, what account access they require and how to avoid double-counting revenue.
| FixoLab
How to connect App Store Connect to AdMate
Add an App Store Connect API key to AdMate, verify issuer, key and vendor details, and troubleshoot missing apps, analytics or financial reports.
| FixoLab
How to connect RevenueCat to AdMate
Connect RevenueCat projects to AdMate with the supported authorization mode, verify project access and keep secret keys out of logs and support messages.
| FixoLab
How to connect AdSense to AdMate and track payments
Use the Google account connected for AdMob to review available AdSense balances and payments in AdMate without confusing them with estimated earnings.
| FixoLab
How to connect AdMob to AdMate and track app revenue
Connect an AdMob account to AdMate, verify publisher access, review advertising metrics and troubleshoot missing apps or stale reports.
| FixoLab
Why AdMob, RevenueCat and App Store Connect totals differ
Reconcile AdMob estimated earnings, RevenueCat revenue and App Store Connect sales or proceeds by aligning definitions, dates, currencies and filters.
| FixoLab
Track AdMob, RevenueCat and App Store Connect in one dashboard
Use AdMate to review AdMob, AdSense, RevenueCat and App Store Connect across multiple accounts without sending revenue through an AdMate server.
| FixoLab
Official launch of AdMate, my new advertising management app
Today is a special day! I'm excited to announce the official launch of AdMate, my new app to simplify real-time advertising revenue management