Blog
Learn advanced monetization strategies, optimization techniques, and best practices to boost your advertising earnings.

| FixoLab
Why AdMate daily totals can change after a report is loaded
Learn why provider data can revise a daily total after refresh, how caching and open periods work, and when a changing value indicates a real problem.
| FixoLab
Gross revenue, estimated revenue and net proceeds explained
Learn the difference between customer sales, estimated advertising or subscription revenue, developer proceeds and finalized payments before combining app income.
| FixoLab
RevenueCat revenue versus App Store Connect proceeds
Compare RevenueCat subscription revenue with App Store Connect sales and proceeds without double-counting transactions or mixing dates, currencies and refunds.
| FixoLab
Why AdSense payments and AdMob revenue do not match
Understand why an AdSense payment differs from AdMob estimated earnings by separating reporting periods, adjustments, thresholds, currencies and payment status.
| FixoLab
What AdMob earnings and estimated earnings really mean
Understand AdMob estimated earnings, impressions, eCPM, requests and match rate, and compare complete reporting periods correctly in AdMate.
| FixoLab
Google Analytics availability, setup and useful comparisons in AdMate
Learn how the implemented Google Analytics connection fits into AdMate, why availability is gated and how to compare product activity with monetization responsibly.
| FixoLab
Availability and workflow of Google Play and AdMob data in AdMate
Understand how Google Play and AdMob are kept as separate sources in AdMate, what account access they require and how to avoid double-counting revenue.
| FixoLab
How to connect App Store Connect to AdMate
Add an App Store Connect API key to AdMate, verify issuer, key and vendor details, and troubleshoot missing apps, analytics or financial reports.
| FixoLab
How to connect RevenueCat to AdMate
Connect RevenueCat projects to AdMate with the supported authorization mode, verify project access and keep secret keys out of logs and support messages.
| FixoLab
How to connect AdSense to AdMate and track payments
Use the Google account connected for AdMob to review available AdSense balances and payments in AdMate without confusing them with estimated earnings.
| FixoLab
How to connect AdMob to AdMate and track app revenue
Connect an AdMob account to AdMate, verify publisher access, review advertising metrics and troubleshoot missing apps or stale reports.
| FixoLab
Why AdMob, RevenueCat and App Store Connect totals differ
Reconcile AdMob estimated earnings, RevenueCat revenue and App Store Connect sales or proceeds by aligning definitions, dates, currencies and filters.
| FixoLab
Track AdMob, RevenueCat and App Store Connect in one dashboard
Use AdMate to review AdMob, AdSense, RevenueCat and App Store Connect across multiple accounts without sending revenue through an AdMate server.